Battle-test Your Innovation Strategy

By:
Dr. Sandy Wahyudi (DSW)
Pakar & Praktisi Marketing dan Inovasi
President Director SLC MARKETING, INC.
Founder of Connectpedia.id

BATTLE-TEST #1
Product-level
Decisions

Di Tahun 2020, Produk / Layanan apa yang harus :

  • Dieliminasi
  • Dikembangkan
  • Dipromosikan
  • Dibiarkan

Picture1

BATTLE-TEST #2
Portfolio-level
Decisions

Di Tahun 2020, Bisnis Pendukung apa yang harus :

  • Dibuat sendiri
  • Dikerjasama-kan
  • Disubkon-kan
  • Dihentikan / dijual

Picture2

BATTLE-TEST #3
Go-to-Market
Decisions

Di Tahun 2020, Strategi Pemasaran apa yang harus :

  • Meniru pesaing
  • Bikin ide baru
  • Lanjutkan yang sudah ada
  • Dihentikan sementara

Picture3

PRODUCTIVITY = EFFICIENCY + EFFECTIVENESS

Focus of Innovation Effort For the Last 10 Years

Calculated Rate of Return on the different innovation types

#1 Problems of partial views of innovation

If Innovation is only seen as …

Strong R&D Capability

The Result can be …

Technology which fails to meet user needs and may not be accepted

#2 Problems of partial views of innovation

If Innovation is only seen as …

The province of specialists

The Result can be …

Lack of involvement by others, and a lack of key knowledge and experience input from other perspectives in the R&D

#3 Problems of partial views of innovation

If Innovation is only seen as …

Understanding and meeting customer needs

The Result can be …

Lack of technical progression, leading to inability to gain competitive edge

The competition of today

is between business models,

not just products or solutions.

Competition between business models

Diffusion and Adoption of Innovations

#1 Relative advantage

is the degree to which an innovation is perceived to be better than the product it supersedes, or competing products

#2 Compatibility

is the degree to which an innovation is perceived to be consistent with the existing values, experience and needs of potential adopters

#3 Complexity

is the degree to which an innovation is perceived to be difficult to understand or use

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