By:
Dr. Sandy Wahyudi (DSW)
Pakar & Praktisi Marketing dan Inovasi
President Director SLC MARKETING, INC.
Founder of Connectpedia.id
BELAJAR untuk BERINOVASI perlu ada tekniknya, tidak bisa hanya trial & error saja!
Sebab malah hanya akan buang waktu, buang uang, buang tenaga!
Harus mulai darimana untuk berinovasi?
Apakah cukup hanya dengan fresh idea & out of the box saja?
Tim Millenial itu juga ada plus / minus nya!
Saat kompak, mereka bisa kerjasama dengan baik dan cepat untuk INOVASI,
NAMUN,
Saat mereka ada sedikit gesekan, maka perusahaan Anda lah yang akan kena BATU nya!
Untuk menyatukan aspirasi mereka dalam membuat TEROBOSAN memang tidaklah mudah,
Diperlukan sosok leader yang kuat dalam Visi dan Misi untuk mewujudkan INOVASI!
Ways of Enhancing Personal Creativity
- Accept there’s no right answer
- Don’t follow the rules
- Be foolish
- Ask ‘What if?’
- Think outside your area
- Go for ambiguity
- Believe in yourself
Oslo Manual
- Product innovation
- A good or service that is new or significantly improved. This includes significant improvements in technical specifications, components and materials, software in the product, user friendliness or other functional characteristics.
- Process innovation
- A new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or software.
- Marketing innovation
- A new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
- Organisational innovation
- A new organisational method in business practices, workplace organisation or external relations.
7 Sources of Innovation Impulses (Drucker)
INTERNAL
- Unexpected event
- Contradiction
- Change of work process
- Change in the structure of industry or market
EXTERNAL
5. Demographic changes
6. Changes in the world view
7. New knowledge
Innovation Learning Curve
7 Future Capabilities
